You may have seen the phrase personal branding as you've strolled through the internet or read blogs. But what does this modern phrase mean to you?
For some, this means a profile pic or an image of them on their laptop sitting in a Starbuck's.
Is that personal branding?
Branding in general has been a term for marketers trying to sell a product or create an image. But many times these products do not live up to the hype.
Personal branding, just as the phrase indicates, is personal. Relating to an individual or person.
A Branding Session conveys not just an image but what that person has going on inside. A glimpse into their thought process and the things that they hold dear in life.
For Andrew Aranda, the things that are dear to him are his family and a strong work ethic. Andrew and his wife Alexis started their business Pure Plumbing here in Las Vegas, Nevada back in 2013. Since then their family-owned business has expanded into one of the leading plumbing companies in the Las Vegas area. They pride themselves on hard work, integrity, and their philosophy of doing the right thing for their customers. Natalie and I are happy to have seen their company flourish and their family grow over the years. We captured their first company photos when they started here in Las Vegas.
Now here in 2020 Andrew has entered a new venture in creating his brand called The Modern Day Tradesman. In a world where many people young and old are looking for internet fame and stardom, men like Andrew pride themselves on having a trade that involves hard manual labor. This harkens back to the days when young men would work with their fathers on a project like putting up a fence or painting the house. Often this would lead to an apprenticeship with a local construction company or carrying on the family business. Times have certainly changed but there are still those that hold core values such as honor, pride, and respect.
You can follow Andrew on his journey and learn more about his inspiring brand on his Instagram & Facebook page entitled The Modern Day Tradesman. Enjoy some of our favorite images that we were able to capture from his most recent Branding Session.
This will be part one of a series of images. For Andy we couldn’t capture his whole story with one session.
To build something, discipline and consistency are needed. To reach your goals can bring real satisfaction in life.
It’s precious when parents spend quality time with their children. The example that you set for them will carry on into their adulthood and set them up for success.
You are your personal brand! Your ethics, goals and aspirations. How do you tap into that? How do you convey your personal brand to the world?
Compelling images that tell a story. Your story. Professional and well-lit portraits will make you stand out! Hire a photographer that truly knows their craft and that can tell your story with hand crafted images.